Livewire elevates Adam Fischer to head of Australia and New Zealand
• Fischer joined Livewire this year as ANZ national commercial director
Livewire has announced the promotion of Adam Fischer as head of Australia and New Zealand.
The new role is a step up from his role as national commercial director of Australia and New Zealand for the global gaming marketing and game tech company.
Fischer said he is: “thrilled to take on the new role of Head of Australia & New Zealand as Livewire continues our explosive growth with new people, products, exclusivities and markets.
“It really has been a career highlight to help build such a unique business; working alongside an incredible team with some of the best minds in the industry, to help our clients solve real business problems, by authentically navigating the gaming ecosystem,” he added.
Livewire's co-founder and CEO Indy Khabra said of the appointment: “Fish was the first staff member we hired within ANZ and has continually created opportunities for Livewire in market, while working with the new markets globally to share Livewire’s approach in ANZ and has a strong focus on building the culture we want at Livewire.”
Brad Manuel, Livewire co-founder and CEO, added: “Fish’s ability to work with our exclusive partners, strengthen current relationships, build new opportunities and personal and honest approach to gaming marketing is what Livewire prides itself on, we look forward to continuing to build ANZ together.”
Fischer joined the company in January after more than two years with Val Morgan Digital as the national sales director.
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At the time, he said of his appointment: “I couldn’t be more excited to join Livewire during their explosive launch phase.
“As a category, gaming is booming, with over 17 million gamers in AU; and with their strategy and research first approach, Livewire is uniquely positioned to help brands find their relevance and authentically enter the world of gaming.
Fischer continued: “There’s a powerful arsenal in their suite of products, including proprietary measurement tools, cookie-free data segments, top tier influencer access, and Australia‘s largest Gaming Ad Marketplace, with exclusive access to major in-game IP across Console, PC & mobile.
“The fact that Livewire has unlocked exclusive in-game inventory access to global metaverse powerhouse; Roblox, is testament to their credentials and an exciting step forward in connecting brands with diverse gaming audience,” he added.
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Top image: Adam Fischer
