Macca’s launches footy campaign via DDB Sydney

McDonald's has teamed up with creative agency DDB Sydney to launch a campaign celebrating the return of the Australian footy season.

Narrated by league commentator Ray Warren, the campaign features prominent figures from the world of rugby league, including Mitch Moses, Kezie Apps, Reuben Cotter, Jai Arrow, Sam Thaiday, Ricky Stuart, and Wally Lewis, among others. 

The campaign launched last week across broadcast TV, online video, out-of-home, paid social, digital, and in-stadium advertising, aiming to cement the fast-food brand as a go-to destination for fans, players, and enthusiasts alike throughout the season.

See also: DDB Sydney secures creative duo from The Monkeys, Emmalie Narathipakorn and Seamus McAlary

[embed]https://www.youtube.com/watch?v=tmoXgkz3CCE[/embed]

Matt Chandler, DDB Sydney's executive creative director, highlighted the campaign's focus of showcasing Macca’s as a post-game destination.

"It's amazing the people who show up at Macca’s after the game," said Chandler.

"In this latest spot, Wally, Ricky, Ronald, and a proper dream team of league legends do a great job of helping Macca's further build its connection with Aussie footy fans.”

Amanda Nakad, McDonald’s director of marketing, added: “We know how much our customers love footy, and we are proud to provide a place for fans to meet before or after a game.

"Win or lose, we'll always be there for fans and this campaign is the perfect expression of that."

See also: “Longevity is the hope”: DDB’s mission to restore Australia’s love for Volkswagen

Creative Credits 

Client: McDonald’s 
Amanda Nakad – Marketing director 
Matthew Wallace – Senior manager – sport partnerships

Creative Agency: DDB 
Matt Chandler – Executive creative director
Nick Cole – Senior creative 
Patrick Allenby – Senior creative 
Nick Cleeve – Group business director 
Kurt Griffin – Business director 
Laura Oleart – Producer 
Katharina Wynne – Strategy partner 

Media agency: OMD 
Christian Agliozzo – Manager – sports partnerships 
William Cottle – Executive – sports partnerships 

Production: 
Production Company - Powered Studios 
Liza Goodall - Executive producer 
Justin McMillan - Director 
Tom Low - Producer 
Chris Budgeon - Photographer 
Tim Tregoning - Director of photography 
Post House – Heckler 
Andrew Holmes – Editor 
Fergus Rothman – Colourist 
Sound production – Rumble Studios 
Daniel William – Sound design 
Michael Gie – Sound producer