Macquarie Media launches 2UE Talking Lifestyle

•  New shows from Kochie, Catriona Rowntree, Sally Obermeder and Trevor Long

Macquarie Media launched the long-anticipated 2UE LifeStyle brand on the weekend. As reported previously in Mediaweek, the new programming schedule will be anchored by the existing 2UE breakfast shows on weekdays and weekends.

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Michael Thompson, national executive producer of Macquarie Media, said on Saturday: "2UE Talking Lifestyle is a first for Australian radio. The powerhouse combination of George and Paul remains the bedrock of our weekend programming, but now they lead into a high profile lineup of experts in lifestyle content – David Koch (Your Money & Your Life), Catriona Rowntree (Journeys to Come) and Sally Obermeder (SWIISH).

The advertisement used to promote the rebranding of Macquarie Media's 2UE Talking Lifestyle

"Weekdays still start with the wit and banter of John Stanley and Garry Linnell, before rolling into some of the biggest names in lifestyle – Linda Ross (Talking Gardens), Peter Switzer (Personal Finance) and Kim McCosker (Living Fresh).

"2UE Talking Lifestyle is taking a deeper look at some of the key lifestyle topics that our listeners want to hear more about.  Programs will be anchored by experienced radio professionals including Tim Webster, Ed Phillips, Luke Bona and Clinton Maynard but the emphasis is on entertaining, informative content – travel, food, finance, gardening, DIY, health, technology and more."

Programs

Macquarie Media has identified travel as a key interest for its audience with Tim Webster hosting a two-hour travel program weekdays from 9am after the John and Garry breakfast show ends.

IGA has come on board as a launch sponsor for a weekday afternoon Living Fresh program from 2pm for two hours that will be hosted by Ed Phillips. Other weekday regulars are Peter Switzer with Personal Finance 4-5pm Monday-Thursday and Trevor Long with Talking Technology 8-9pm Monday-Friday.

An all-star Saturday afternoon will be hosted by David Koch (Your Money & Your Life), Catriona Rowntree (Journeys To Come – travel) and Sally Obermeder (SWIISH – fashion, beauty, health and family).