Man of Many announces leadership promotions and welcomes new branded content hire

Man of Many is continuing its expansion in digital publishing with the promotion of three senior staffers to leadership positions and the addition of a new hire to their branded content team.

Nick Hall is now the editor in chief after two years at the Australian men’s lifestyle publication, which comes after he was awarded as journalist of the year at B&T’s Best of the Best Awards in 2021.

Last year, he was also nominated as a finalist for journalist/producer in B&T’s 30 Under 30 Awards and Editor of the Year - consumer/custom in the 2021 Mumbrella Publish Awards.

Hall will lead the ambitious expansion of Man of Many’s editorial team and future plans for in-house multimedia production such as podcasting and video.

Denise Barnes moves up to head of branded content after five years with the publication and rising through the ranks through her start as a business intern back in 2017.

She will be responsible for campaign execution, production and delivery across all of Man of Many sponsored offerings with her experience of managing large scale content campaigns for partners like American Express, The Balvenie, Longines, Moncler, Tommy Hilfiger, Valentino and Ben Sherman.

Barnes has been recognised as a finalist for branded content studio of the year in the Mumbrella Publish Awards, and Barnes nominated as a finalist for creative producer in B&T’s Women in Media Awards in 2021.

Tim Fernandes will also move up as senior sales and partnerships manager after a year and a half with the publication.

During his time at Man of Many, Fernandes - who has six years of experience leading advertising, sales and partnerships for a men’s fitness magazine - secured partnerships with brands including Under Armour, JBL, Samsung, eToro, New Balance and Sennheiser. 

He was awarded Salesperson of the Year in the 2021 Mumbrella Publish Awards and recognised as a Finalist for Commercial Director in B&T’s Best of the Best Awards in 2021.  

Rounding out the changes to Man of Many is the hiring of Clelia Niyikiza in the new role of account associate in the branded content team.

She will be supporting the ongoing growth and expansion of Man of Many’s client partnerships.

Co-founder Frank Arthur said: “We’re extremely proud of the achievements of our leadership team who have been instrumental in Man of Many’s growth in recent years.

"All have continued to deliver outstanding results for both our audience and partners and are very deserving of these promotions.

"We’re excited for what’s ahead in 2022 as Man of Many continues the expansion of both our team and client offerings into video, podcasting and events,” he added.

Last week, Man of Many announced their partnership with Ipsos, the new exclusive and preferred provider to the Interactive Advertising Bureau (IAB) Australian for the independent reporting of digital audience measurement data.