Andrea Van Unen-Smith appointed chief marketing officer of Senetas

Senetas Corporation has appointed Andrea Van Unen-Smith as chief marketing officer.

In the role, Van Unen-Smith will oversee Senetas’ marketing and public relations focusing on aligning with key industry narratives, including the impact of quantum computing on cybersecurity.

Van Unen-Smith brings a wealth of experience to the Cybersecurity and secure networking solutions company, with over two decades in technology marketing and communications, including roles at Juniper Networks, Palo Alto Networks, and UiPath.

Her expertise in driving comms strategy across cybersecurity, networking, and automation, makes her an ideal leader to drive Senetas' next stage of growth. Throughout her career, she has been instrumental in shaping marketing initiatives, developing impactful campaigns, and enhancing brand visibility in highly technical and competitive global markets.

"Andrea is an experienced marketing and communications leader with a deep understanding of the cybersecurity industry. Her appointment to the role of CMO will help us to drive growth in the global markets in which we operate," Andrew Wilson, CEO of Senetas, said.

"Her proven ability to develop and implement strategic marketing and communication initiatives will be critical as we continue to bring innovative new products to the market and deepen our relationships with key partners such as Thales," Wilson added.

Van Unen-Smith said of her appointment: "With increasing investment into quantum computing around the world, and the increasing adoption of AI, organisations from every sector will be looking to technology to both transform the way they work as well as to protect themselves from emerging threats.

"I’m excited to join Senetas’ and help raise awareness of its suite of cybersecurity solutions, which are at the forefront of cutting edge quantum-resistant network encryption, enabling businesses to operate with confidence today and in the future.”

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Top image: Andrea Van Unen-Smith

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