Tourism NT chief marketing officer Tony Quarmby exits after seven years

Tony Quarmby has departed Tourism NT after seven years with the tourism body as chief marketing officer.

A spokesperson said in a statement: "After seven years successful years leading the destination marketing function of Tourism NT, Tony Quarmby has left the business to seek new challenges and opportunities.

"This provides a new phase for tourism in the Northern Territory and an opportunity to refresh it’s approach to marketing the destination."

He joined the organisation in 2012 as director of domestic operations, oversaw planning and implementing the marketing operations to drive Australian visitation, global brand awareness, and growth in industry yield and sentiment.

Quarmby then moved to director of consumer marketing at Tourism Tasmania for just over a year, where he was charged with the development and implementation of all consumer-focused elements of Tourism Tasmania’s marketing strategy and plans.

Quarmby returned to Tourism NT as chief marketing officer. Under his leadership, the organisation underwent platform and logo rebranding including the introduction of the 2021  ‘Seek Different’ brand line.

Tourism NT also had local celebrities such as Abbie Chatfield and Poh Ling Yeow take part in campaigns, which leveraged pop culture moments. The tourism body also played an integral role in the recent launch of Netflix’s Territory series.

At the end of last year, Quarmby was ranked ninth among Australia’s top 10 prolific chief marketing officers, according to Streem. He had with 113 mentions and his media coverage was bolstered by Netflix’s Territory series and related advertising campaigns, as well as a collaboration with Bonds Pride.

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