Maxine Fourie appointed Head of Social at Are Media

Maxine Fourie has been appointed Head of Social at Are Media, effective immediately.

Reporting to Zahra Campbell-Avenell, Head of Audience, Fourie will oversee Are Media’s social strategy and execution across platforms. Her remit includes growing brand communities, deepening consumer engagement, and strengthening platform partnerships.

Fourie joins during a period of growth for Are Media’s social channels, which now reach over 21 million followers across brands such as The Australian Women’s Weekly, marie claire, and Better Homes and Gardens.

She brings more than a decade of experience in social media and content marketing. Most recently, Fourie was Social & Digital Brand Manager at Collective Wellness Group, where she led digital strategy for Anytime Fitness’ national campaigns and developed scalable frameworks for franchise and consumer-facing content.

Prior to that, she held senior roles at The Social Seed and began her media career at Bauer Media Group in New Zealand.

Sally Eagle, Director of Content at Are Media, said Fourie brings a valuable combination of creativity and strategic expertise: “Social media and our digital platforms are key engines for audience growth and brand storytelling at Are Media. Maxine’s leadership in this space will propel us forward in building connection, cultural relevance and commercial opportunities.”

Fourie added: “It’s incredibly exciting to be joining Are Media at this time and lead social for some of Australia’s most iconic and influential lifestyle brands. I’m passionate about the power of social to build and foster communities, as well as tell the stories that matter.”

Are Media connects with 90 per cent of Australian women each month through its portfolio of print, digital, social, TV and experiential channels.

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