MAXMEDIALAB named agency of record for Lady Gaga's Haus Labs across APAC
Lynette Phillips: 'Haus Labs has already made its mark globally, and we’re excited to bring its vision to Australian audiences'.
Luxury marketing agency MAXMEDIALAB has been appointed agency of record for Haus Labs by Lady Gaga across Australia, New Zealand and the broader Asia Pacific region.
The bold, beauty-meets-innovation brand, founded by the musician-slash-actor, is known for its clean, high-performance, and artistry-first makeup range, and is gearing up for a major market expansion.
A beauty brand with serious star power
Under the new partnership, MAXMEDIALAB will lead communications, event production and paid talent strategy across APAC.
The remit includes delivering an integrated approach that builds consumer engagement, amplifies Haus Labs' global message, and cements its presence as a serious contender in the regional beauty space.
"We are honoured to be partnering with Haus Labs by Lady Gaga, a brand that is redefining beauty through innovation, inclusivity, and self-expression," said Lynette Phillips, CEO and Founder of MAXMEDIALAB.
"Haus Labs has already made its mark globally, and we’re excited to bring its vision to Australian audiences."
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Setting the stage for a headline launch
The agency has already begun work alongside Haus Labs ahead of the brand's official launch in Australia in May 2025. Expect high-glam events, luxe influencer seeding, and immersive brand experiences designed to capture the imagination, and wallets, of beauty consumers across the region.
