McDonald's tempts office workers returning to work in new campaign

McDonald's is leaning into office workers returning to work as part of a wider 'return to routine-ish' campaign with DDB Sydney and OMD Sydney.

The out-of-home campaign features spreadsheet artwork ads targeting CBD office workers, showing there are more delicious things to crunch than numbers.

The ads are running in more than 760 sites in and around the Sydney CBD, including digital OOH, office building lobbies, and even small-format elevator screens.

"There’s nothing quite like a Macca’s run to break the humdrum of the day. With playful visuals and clever media placements, this campaign will cut through like a Guillotine on 80gsm printer paper," Jack Nunn, DDB Sydney creative partner, said.

OMD Sydney managing partner, Emily Bosler, said: "We are executing a tactical, programmatic digital out-of-home strategy to drive contextual relevance during key moments of back to work routine.

"Strategically selecting outdoor in high foot traffic CBD areas and in-office environments, allows us to effectively reach the ‘back to work’ audience and tempt them with a Macca’s run."

Earlier this year, McDonald’s launched its summer ‘Squad Down Under’ campaign, encouraging Australians to get in the car with mates for a cheeky Macca’s run.

To celebrate this summer’s road trip season, Macca and DDB Sydney are bringing feel-good vibes with the launch of the new campaign and bundle-for-four meal. Building on the brand’s 24/25 summer platform, “Macca’s run?”, the ad features four iconic McDonaldland characters getting together one summer arvo for an epic Macca’s run.

Set to the iconic Run DMC track ‘It’s Like That’, the ads mirror the behaviour of a group of Aussie mates, who arrange a Macca’s run via a group chat thread and cruise on down to their local Macca’s restaurant. But unlike a regular group, it just so happens to be Birdie, Hamburglar, Office Big Mac and Grimace.

Credits Client: McDonald’s Australia Creative Agency: DDB Sydney Media Agency: OMD

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