Media Moments 2017: Jasper Sadubin, OMD Sydney

To help us analyse the year we have called on executives from Australia’s finest media agencies. Special thanks to all those who took part and, to those who didn’t, we will be after you next year! Most popular references included listening to Spotify or triple j’s Ben and Liam, while a lot of respondents enjoyed the OMD Big Day Outs!

Jasper Sadubin, Director of Social & Innovation, OMD Sydney

Best event you attended in 2017?

It would have to be Socialbakers EngageX – I spoke to a great audience a couple of weeks ago on the importance of connecting social media marketing directly to business value.

Favourite breakfast radio show?

Not really…I walk to work in the morning, so Spotify streams my tunes of choice!

TV show on any platform you can’t get enough of?

Fargo!

Memorable media moment from 2017?

Having the opportunity to visit Facebook HQ in Menlo Park earlier this year and learn from the team there was certainly a once-in-a-lifetime experience.

New Year Resolution?

Last year it was to read more (I went from zero books in 2016 to six in 2017), so for 2018 I’m aiming for 12!