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Media Movers: Ray Kuka, Anthony De Ceglie, Raianne Reiss, Jordan Khoo, Rebecca Den Braber and Michelle Lomas

Plus: Ashley Earnshaw, Tess O’Brien, Peita Pacey, Samantha Murphy, Alex (AJ) James, John Guanzon and Justine Cullen.

By Tom GosbyPublished May 19, 2025
5 min read
Media Movers logo

Mediaweek’s Media Movers charts the biggest people moves in the industry over the past week.

Ray Kuka.

Anthony De Ceglie Anthony De Ceglie

Seven West Media has appointed Ray Kuka, the long-serving 7NEWS Perth News Director and current Deputy Director of News, to replace Seven’s Director of News and Current Affairs and Editor-in-Chief, Anthony De Ceglie after just a year in the role.

De Ceglie, formerly Editor-in-Chief of The West Australian and the launch editor of PDF newspaper The Nightly, will return to Perth from Sydney where he will take up the role of inaugural chief executive of NRL’s Perth Bears.

Raianne Reiss Raianne Reiss

Skillsoft has appointed Raianne Reiss as Chief Marketing Officer, where she will oversee global marketing efforts and report directly to Chief Executive Officer and Executive Chair, Ron Hovsepian.

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The appointment is part of Skillsoft’s continued transformation strategy to position itself as a leading talent development platform. Reiss will be tasked with driving demand and elevating brand awareness among enterprise clients and learners.

Jordan Khoo, APAC Vice President at Quantcast Jordan Khoo

Quantcast has appointed Jordan Khoo as Vice President for the Asia-Pacific region, as the company moves to bolster its leadership team amid continued growth in the region.

Based in Singapore, Khoo will lead Quantcast’s strategic and commercial operations across APAC.

Impressive x Rebecca Den Braber Rebecca Den Braber

Den Braber joins the Melbourne-based integrated marketing agency at a time of strong growth for the business, driven by recent innovations, a growing client base and expansions to offices in Sydney, Brisbane and Austin, Texas.

Emotive x Michelle Lomas Michelle Lomas

Emotive has appointed Michelle Lomas into the new role of Head of Partnerships, which sees her lead the independent creative agency’s specialist partnerships division.

The agency’s partnerships offering works hand-in-hand with the strategy, creative and earned teams to maximise the emotional impact of every idea, from unexpected media tie-ins to brand collabs and sponsorships.

nine ashley earnshaw Ashley Earnshaw

After three years at the helm of Nine’s audio sales divisionAshley Earnshaw is stepping down from his role as Director of Sales – Total Audio.

The announcement, confirmed today by Nine, signals the end of a chapter marked by digital evolution, structural change and sustained commercial momentum in the company’s audio portfolio.

Tess O'Brien Tess O’Brien

Strategic communications consultancy SKMG has announced the appointment of Tess O’Brien as Group Account Director, marking the launch of a dedicated property and built environment portfolio.

O’Brien joins SKMG with over 14 years of international experience across Sydney, New York and London, where she has led communications for major developments and global real estate brands.

Gavin Seewooruttun

Publicis Sapient has appointed Gavin Seewooruttun to the newly created role of Vice President, Data and AI Lead for Australia, in a move that signals the company’s growing focus on artificial intelligence and data innovation across the region.

Based in Melbourne, Seewooruttun will spearhead efforts to embed AI and data strategies across Publicis Sapient’s client engagements, helping organisations transform customer experiences, unlock new revenue opportunities, and improve operational performance.

Audience Group - Aimee Gossage Aimee Gossage.

Audience Group has appointed Aimee Gossage as Head of Investment, rounding out its management team, bolstering the agency’s buying edge and locks in a sharper focus on commercial performance across its media operations.

In the newly created role, Gossage will lead the the independent media strategy and advertising services agency‘s media buying function and ensure clients benefit from the agency’s strategic media partnerships and commercial agreements.

Hearts & Science - Peita Pacey Peita Pacey

She has spent that past two years as Head of Behaviour Change at OMD Sydney, and previously Head of Strategy, OMD Sydney.

ACCC - Sarah Proudfoot Sarah Proudfoot

Proudfoot began with the ACCC/AER in 2005 when she joined the agency’s Infocentre and has held a range of senior roles in the agency, including executive general manager of the ACCC Infrastructure Division between 2020 and 2024.

_Assembled Media x Samantha Murphy and Alex (AJ) James Samantha Murphy and Alex (AJ) James

Samantha Murphy steps up from her previous role as Client Manager to Client Director at the data-led media planning and buying agency. Over the past three years at Assembled Media, Murphy has played a pivotal role in delivering award-winning work and cultivating trusted client relationships.

John Guanzon

Man of Many has promoted John Guanzon to the newly created role of Head of Creative & Production, recognising his contributions to the digital publisher’s expansion across video, social and audio formats.

Since joining Man of Many in 2022, Guanzon has led the development of the company’s social and video strategy, scaling its presence to more than 900,000 followers and producing original formats including Suite SpotMonday Munchies, and Hands On.

Justine Cullen

Justine Cullen, the Editor-in-Chief of InStyle Australia, has shared a message on Instagram, marking the end of her tenure as with the title saying, “The Autumn print issue (on sale now) will be the last made by me and my team.”

In her post, she reflected on the journey of relaunching InStyle in Australia, expressing gratitude for the opportunity to lead the brand and for the support of her team and readers.

VEVO - Tim O’Connor and Steve Sos Tim O’Connor and Steve Sos

Tim O’Connor has been promoted to Head of Sales APAC and Blair Kelly to Group Sales Manager, alongside the appointment of Alex Trumble as Senior Sales Manager.

More from Mediaweek

Mediaweek
MEDIAWEEK MORNING REPORT

The leading media trade publication in Australia.

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By providing your information, you agree to our Terms of Use and our Privacy Policy. We use vendors that may also process your information to help provide our services.