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Mediaweek and Sparrow partner with SXSW in Austin, Texas for offical tour

• The tour will be hosted by Greg Graham for an exclusive VIP experience

By Mediaweek AdminPublished Aug 24, 2022
3 min read
Mediaweek SXSW

Mediaweek is excited to announce that it has been named an official tour partner of South By South West (SXSW). This partnership will see Mediaweek offer a custom experience designed and curated by Greg ‘Sparrow’ Graham in Austin, Texas, to inspire with new tech innovations and maximise both attendees’ careers and overall experience while at SXSW. The package will include travel, accommodation, tickets to SXSW, and exclusive experiences including an official happy hour function hosted by Mediaweek.

SXSW Jules Lund Founder Tribe, Lindsay Bennett (Global head of Marketing DDB New York, ex AdNews) with Sparrow visiting TikTok at SXSW

Sparrow has been an attendee at South by South West for years, and is excited to use his experience and knowledge to curate the ultimate experience in Texas.

"I'm thrilled to be the host of the first Mediaweek Official SXSW Tour in Austin, Texas in March 2023," he said.

"I love the city and can relate to its Keep Austin Weird motto. The SXSW Festival is awesome – it celebrates the convergence of tech, music, film and culture. Innovation and inspiration are literally on every corner, it’s the best festival in the world. As an Official tour, you will have an insider's view, VIP access to tips and experiences, and the time of your life."

SXSW Sparrow at Salt Lick BBQ with some of the Aussies including Lindsay Bennett, Alex Hayes and colleagues from Clear Hayes, Dan Monheit and Brendon Capes from Hardhat, Pixie Weyand from Feed Music

SXSW is an essential destination for global professionals, and the annual March event features conference sessions, film & TV festival screenings, music festival showcases, world-class exhibitions, competitions, awards ceremonies, and more.

The conference also offers a world class opportunity for discovery, learning, inspiration, professional development, and networking with creatives from around the world.

Sparrow at SXSW

To register your interest, please email hello@mediaweek.com.au. Further details and costs will be announced in the upcoming weeks.

See Also:
• Sparrow at SXSW: Day 1 with Scott Galloway, Bob Odenkirk, Priya Parker & more
Brene Brown introduced her new HBO series Atlas of the Heart
• Sparrow at SXSW: Day 2 Austin showcase ‘houses’ from Twitter, CNN+ to Amazon Prime
Sparrow gets a free hot dog, visits Fluf World and Lizzo’s ultimate fan experience
• Sparrow at SXSW: Day 3 Emerging tech trends and Jules Lund on TikTok addiction
Plus Lizzo Live: ‘She owned the stage and captivated the full house with her realness, talent, empathy’
• Sparrow at SXSW: Day 4 Pfizer CEO, author Rohit Bhargava + visit to Australia House
Sparrow interviews Jason Dundas about brand funded content
• Sparrow at SXSW: Day 5 Brisket and beers, then Hollywood powerbrokers
400 drones promote Halo series and Andrew Watt on the SXSW experience
Sparrow’s SXSW Top 12: Festival wrap after five days at conference sessions

South by South West 2023 will be from March 10-19 in Austin, TX. Check out the Event Timeline here.

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