Medium Rare appointed social media agency for Flybuys

Medium Rare Content Agency has been appointed as the content and social media agency for Flybuys.

Medium Rare will lead the development of the Flybuys social media strategy as well as creating and delivering social media content.

Flybuys head of marketing, Jarrod Flood, said: “We are delighted to be working with Medium Rare. Their expertise will amplify how Flybuys helps Australians get more of what they value beyond the check-out, by complementing our social media presence. We look forward to achieving great results together.”

Nick Smith

The account will be led by Medium Rare’s head of social, Sarah Macrae, who joined the company in 2022 from We Are Social, to evolve the agency's social-first content strategies for clients.

The team will focus on planning ‘always-on’ social content across Flybuys’ Instagram, TikTok and Facebook accounts. They will also create relevant reactive content and work closely with the in-house social team as well as Flybuys’ integrated agency, Thinkerbell.

Medium Rare managing director, Nick Smith, said: “We are thrilled to be working with Flybuys, a brand that holds a special place in many Australians hearts. We look forward to creating and delivering a social first content strategy that will help members get the most out of the loyalty program through engaging and entertaining content.”