Medium Rare wins contract for Company Director magazine

The Australian Institute of Company Directors (AICD) has awarded Medium Rare Content Agency the new contract to supply publishing services for its monthly magazine, Company Director.

Medium Rare is the current content provider for Qantas, Coles, Foxtel and David Jones. It will produce the first issue of Company Director magazine in October 2017, which will be redesigned and reformatted.

Company Director is the AICD’s official member magazine, mailed directly to all members 11 times a year. The magazine is read by an audience of board directors, C-cuite executives, not-for-profit and government leaders in the governance space.

AICD Chairman Elizabeth Proust said Medium Rare’s extensive experience in publishing, as well as content creation, design and development across multiple platforms, will deliver an improved member experience.

Gerry Reynolds, managing director, Medium Rare, said the agency is delighted to have been appointed publisher of Company Director.

“AICD’s magazine, website, EDMs, videos and events combine to provide a comprehensive content ecosystem that communicates directly with Australia’s most influential business and governance leaders,” he said.

“We very much look forward to offering members inspiring and engaging content and providing advertisers with greater opportunities to reach a highly desirable audience across platforms.

“Our aim is to take the AICD’s content to the next level in order to help increase its relevance, reach and engagement.”