Medium Rare expands into live events with Flybuys
Medium Rare has added experiential and live content services, launching the offer with a Flybuys member event.
Medium Rare Content Agency has expanded into experiential and live content services, launching the new offering with The Remarkable Show for Flybuys.
The event brought together 150 of the loyalty program’s most engaged members with creators and brand partners, as Medium Rare looks to extend its content offering beyond strategy, production and influencer work.
Hosted by content creator and comedian Matt Hey, the live event featured Sally McMullen and Alex Hourigan from Two Broke Chicks, points expert Tom Goward, and members from Flybuys’ annual Top 50 list.
Medium Rare said the event was designed to generate content at every touchpoint, from live moments and planned segments through to member participation. The activation produced more than 200 pieces of content across owned and earned channels, delivering more than 250,000 organic impressions and 4,000 engagements to date.
The Remarkable Show, host Matt Hey with Flybuys members Darian, Sophie, Jitin & Tom
Nick Smith, Managing Director at Medium Rare, said the launch showed how brands with established communities could create their own content-led events.
“Brands with engaged communities can create their own unique events. Our team designed The Remarkable Show with content at its core, creating a platform that rewarded Flybuys' most engaged members while generating significant content from live capture to evergreen assets.
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“It delivered both an unforgettable experience and a scalable stream of content that fuels the Flybuys brand world.”
Nick Smith
Jarrod Flood, Head of Marketing at Flybuys, said the event reflected the strength of the partnership between the loyalty brand and its agency.
“Medium Rare is a true content partner who understands our brand, our program and our members. This was a first-of-its-kind experience for Flybuys, and the response from members has been overwhelming.
“The event rewarded our most engaged members while creating content that will continue inspiring our community.”
Guests received prizes and products from partners including Coles, Liquorland, HCF, Velocity Frequent Flyer, Shell Reddy Express, Harvey Norman, PopInk, Kappel and The Card Network.
The launch forms part of Medium Rare’s broader remit for Flybuys, which includes social strategy, always-on content production, campaign work and influencer management.
Credits
Medium Rare Gemma Sutherland, Head of Content - Health, Home and Lifestyle Jade Ormiston, Campaign Lead Heather Jarvis, Senior Account Director Tania Turner, Partnerships Director Lauren King, Creative Producer Renata Guinsburg, Designer Kristin Freeland, Social Media Content Producer Jessica Song, Senior Account Manager Bianca Chua, Editorial and Production Coordinator
Flybuys Jarrod Flood, Head of Marketing Georgie Packer, Senior Marketing Manager Athanasia Arkalis, Content Specialist Ivy Ye, Content Specialist Anna Lotfipour, Creative Director Scott Barker, Creative Design Manager
Top image: Sally McMullen, Matt Hey & Alex Hourigan
