Medium Rare publishing a second free magazine for Coles
• New quarterly publication to help customers improve their health and wellbeing
Coles customers wanting quality information on their wellbeing, beauty and lifestyle are being offered a second free magazine from the supermarket chain – Coles Health and Beauty.
The magazine is filled with information about how to get healthy and look and feel great, with tips on how to find the best products and solutions in the Coles health and beauty aisles.
The summer 2019 issue provides readers with the weekly wellbeing routine of successful model and winner of The Block, Elyse Knowles. It also includes feature stories about how to stress less and achieve goals this year, as well as hair and makeup tutorials for hot weather.
The quarterly publication has been created in collaboration with the team at Medium Rare that also produces the monthly Coles magazine – Australia’s most read publication, with 4.6 million readers nationally.
Coles marketing content manager Maia Bryant said the Coles Health and Beauty magazine has been published to make life easier for customers with the supermarket’s health, beauty and wellness category growing faster than the total market in Australia.
“Our new magazine has been created to help Australians navigate the health and beauty aisles through reliable and credible information. We have challenged ourselves to help people live better and healthier lives and we want to show customers how to save money through smarter choices at the checkout,” Bryant said.
“We’re thrilled that leading health and beauty brands have been excited to get on board this new publication.”
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The new magazine is edited by Medium Rare’s Michelle Bateman, formerly editorial director of beautyheaven.com.au, who said it aims to provide realistic, holistic and achievable health and beauty solutions, particularly for busy women.
“Coles Health & Beauty offers readers credible advice, practical tips, helpful how-to guides, and an edit of the best buys in the supermarket, from bargain products to hidden gems,” Bateman said.
“We’re excited to provide Coles customers with content that delivers real value and advertisers with a highly engaged audience.”
A digital copy of the magazine can be found at coles.com.au/healthandbeautymagazine.
