Melbourne Radio Ratings 2023 Survey 2: 3AW and Gold rule the roost

Radio Ratings Melbourne
GfK Survey 2 2023, Survey Period: Sun Feb 5 to Sat Feb 25 & Sun Feb 26 to Sat Apr 1

UP: SEN 1116 +0.6
DOWN: Nova 100 -0.6

3AW 16.3% (16.6%)
Cume: 844,000 (-32,000)
2022 results: Best/worst
Best 10+ 15.9% (17.6%)
Best Breakfast 22.8% (20.1%)

Nine’s 3AW continues its strong run, topping the Melbourne market with a 16.3% share, keeping it over the 16% mark for the second time this year. In breakfast, Ross and Russel dipped 1.6%, but that drop did nothing to dent their lead with a 21.1% share. It was a similar story in Drive, with Tom Elliott keeping a market leading share of 11.6% despite a slide of 3 points. The station’s biggest lift came from the evening combo of Scott Hayward (Money News) and Denis Walter, up 1.5%.The station continues to dominate in the 55-64 and 65+ demos, with a share of 25.2% and 38.0% respectively.

Gold 104.3 11.6% (12.4%)
Cume 1,256,000 (-57,000)
2022 results: Best/worst
Best 10+ 12.0% (11.4%)
Best Breakfast 11.2% (9.7%)

Coming off of Gold’s best start to the year in recent Melbourne radio ratings memory, the ARN station has recorded a slight drop of 0.8 points for a total share of 11.6%. The Christian O’Connell Show remains strong as Melbourne’s top FM breakfast for a 23rd consecutive radio ratings survey, with a share of 11.1% after a dip of 0.4%. Gold recorded a dip in every day part, and holds strong as the leader in the 40-54 demo with a 17.4% share.

smoothfm 91.5 9.7% (9.3%)
Cume 1,176,000 (+2,000)
2022 results: Best/worst
Best 10+ 9.4% (7.3%)
Best Breakfast 7.8% (6.1%)

smoothfm 91.5 has jumped from fourth to third in 10+ share this survey, lifting 0.4 points for a 9.7% total. smoothfm breakfast, now just with Mike Perso, lifted 0.4 to 7.8%. The station lifted in every day part except Afternoons, with Drive climbing 0.7 points for a 9.1% share. A boost of 3.8 points in the 18-24 demo has brought smooth to a 13.2% share – making 18-24 the station’s strongest demo. 

101.1 Fox FM 9.3% (9.8%)
Cume 1,145,000 (-45,000)
2022 results: Best/worst
Best 10+ 9.6% (7.8%)
Best breakfast 9.6% (7.4%)

Last survey, Fox recorded its best share in any survey since mid-2019. Survey two, has come with a slight dip of 0.5%, but remains a very strong 9.3%. Fifi, Fev and Nick have cracked double figures in breakfast, a record for the show and the best result for breakfast since Survey 5 of 2019. In Drive, Carrie and Tommy are creeping up on Gold FM, coming in with a 10.1% share after a dip of 0.5%.

Fox is the leader in the 10-17, 18-24, and 25-39 demos, with respective shares of 15.5%, 14.5%, and 16.7%.

Nova 100 6.5% (7.1%)
Cume 1,169,000 (+1,000)
2022 results: Best/worst
Best 10+ 8.0% (7.1%)
Best breakfast 9.5% (7.5%)

A drop of 0.6 points has seen Nova tie with KIIS on 6.5%. On breakfast, the new Ben, Liam and Belle program recorded a slight dip of 0.2 points, bringing them to 7.1%. The station high is 9.3% in drive where Ricki-Lee, Tim and Joel are sitting on 8.1% after a 1.2 point drop. 

Nova was another station that dipped across every daypart, and lifted most in the 55-64 demo, up 1.3 points.

KIIS 101.1 FM 6.5% (6.6%)
Cume 1,040,000 (-8,000)
2022 results: Best/worst
Best 10+ 8.4% (5.6%)
Best Breakfast 8.1% (5.4%)

After the station’s best survey one result in recent memory, KIIS has stayed largely steady with a dip of 0.1, tying with Nova on 6.5%. Breakfast with Jase and Lauren managed to stay flat at 7.2%. On Drive, Will and Woody were up 0.6 points for a total share of 8.2%.

105.1 Triple M 6.1% (6.1%)
Cume 749,000 (-12,000)
2022 results: Best/worst
Best 10+ 7.3% (5.0%)
Best breakfast 6.3% (4.0%)

Survey one saw Triple M record the best start to a year for the station 10+ since 2019, and that result of 6.1% has stayed flat in survey two. It was the same story on Breakfast, with Marty Sheargold staying steady at 5.2% – compared to the first two surveys of last year, which were both under 5%. The biggest demographic life came from 40-54, where the station was up 0.5 points for a 9.9% share.

SEN 2.4% (1.8%)
Cume 372,000 (+42,000)
2022 results: Best/worst
Best 10+ 3.0% (1.3%)
Best Breakfast 3.4% (1.3%)

The biggest lifter of the survey, SEN was up 0.6 for a 2.4% share. Breakfast was up 0.1 points, bringing in a 2.4% share, whilst the best performer was Evenings with 3.3%. The station was up in all dayparts except Evenings and has lifted in all demos.

3MP 1377 1.6% (1.5%)
Cume 117,000 (-9,000)
2022 results: Best/worst
Best 10+ 1.9% (0.6%)
Best Breakfast 1.1% (0.3%)

Both the station and Breakfast were up 0.1 on 3MP, with a 10+ share of 1.6% and Breakfast coming in with 0.7%. Afternoons (2.4%) and Mornings (2.0%) are the station high points.

Magic 1278 1.2% (0.9%)
Cume 131,000 (+17,000)
2022 results: Best/worst
Best 10+ 1.6% (1.0%)
Best Breakfast 1.3% (0.5%)

Up 0.3, Magic 1278 has recorded a station share of 1.2%. Breakfast has mostly remained steady on 0.5%, up from 0.4%, while at the other end of the day evening sits on 2.5%. After a rough first survey, the station lifted or remained steady in all dayparts in survey two.

RSN 927 0.7% (1.2%)
Cume: 74,000 (-10,000)
2022 results: Best/worst
Best 10+ 0.9% (0.4%)
Best Breakfast 1.4% (0.4%)

A dip in cume was joined by a dip in share in all dayparts except Breakfast – up 0.4% for a 1.3% share. The station performed best in the 40-54, 55-64, and 65+ demos, all with a 0.9% share.

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