Melbourne Social Co to lead social media for Novotel and Ibis Styles Melbourne Airport

Melbourne Social Co has been appointed as the creative agency to lead the launch on social media for the newly opened $230 million hotel Novotel and Ibis Styles Melbourne Airport.

The agency will act as an extension of the marketing team, leading the development of the hotel’s social media strategy, as well as creating and delivering social media content.

Shelley Friesen, Melbourne Social Co's director, said: "We're thrilled to act as an extension of the Novotel and Ibis Styles brand, to support the incredible team in strategising and delivering content that aligns with the brand’s core values and goals for the social media accounts.

"The precinct is so much more than just a hotel, it’s a destination in itself, and we look forward to spreading the word about the incredible facilities with a local and international audience," she added.

The hotel, operated by Accor, includes three food and beverage outlets, function facilities, Aerofoil, a co-working space and Higher State, Melbourne’s first airport health and wellbeing club with an indoor heated pool, sauna, massage and fitness centre.

Friesen founded the agency in 2011, and its offering includes a range of services to clients, including strategy, content creation, channel management, influencer outreach and paid social media ads management.

She said: “While our service offering has evolved over the years, we’ve always had a strong focus on social media strategy and premium content creation.”

As the director, Friesen shared that while she oversees the overall running of the business, the creative side is an area she likes to play a part in.

“As a creative at heart, I also have a strong focus on the creative direction of the agency and its output,” she said.

Friesen previously spoke to Mediaweek about Melbourne Social Co's services to clients, including strategy, content creation, channel management, influencer outreach and paid social media ads management.

“While our service offering has evolved over the years, we’ve always had a strong focus on social media strategy and premium content creation," she said.

 Friesen added that while she oversees the overall running of the business as its director, she still plays a part in the creative side.

"As a creative at heart, I also have a strong focus on the creative direction of the agency and its output," she said.