Men’s Health Australia celebrates its 25th birthday with Tim Robards on the cover
• This is the former Bachelor's fourth time on the cover of the magazine
Men’s Health Australia magazine is celebrating its 25th birthday, featuring Tim Robards on the cover of the September issue.
The reality show star, who rose to fame as the first Australian Bachelor, graces the Men’s Health cover for the fourth time and talks about his path from chiropractor and model to fitness entrepreneur, actor and family man.
Robards reflects on his past on the eve of his 40th birthday whilst sharing some lofty goals for the future in this wide-ranging and inspiring chat.
Scott Henderson, editor of Men’s Health Magazine said in the ed’s letter: "The past 25 years have been a wild ride, with reckonings abound, perhaps none moreso than for both men and magazines.
"In the years that followed the print launch of this brand, the digital revolution loomed large, presenting an exciting avenue for men to research and discover aspects of their health in a more private setting. As a former digital editor of this brand, I know what you were searching for, and let me tell you, you were NOT alone.
"The subsequent advent and omnipotence of social media once again transformed how we were able to connect with you, the audience, giving you a direct line to not only our team, but the talent and experts we profile and work with every month.
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"With unprecedented access to the brightest minds in the health world, it remains our greatest tool in delivering the latest health information, now in the palm of your hand, direct to your ears and in person," Henderson added.
Men’s Health Magazine has seen some of its most positive growth this year with Readership numbers increasing by 42% (274,000 readership). This comes after Paragon Media bought the license and magazine after it was axed by Are Media (at the time still called Bauer Media) in 2020.
"The encouraging growth in readership shows that there is an increasing appetite for credible, trusted health content," Henderson said.
"The results are a true testament to the storytelling capability of the Men’s Health team at large and their understanding the Aussie man and the content he engages with.
"Editorially, the past two years have seen a renewed emphasis on mental health coverage both in print and across our digital extensions. Beyond editorial, our commercial team, led by Rachel Sullivan, have implemented a commercial partnership strategy focused on organic partnerships that add value to the lives of our audience.
"The approach has resonated with our growing audience whilst simultaneously driving revenue and set up the brand for further growth for the year to come," he added.
The September issue of Men’s Health is on stands from Monday 8th August 2022.
