Men's lifestyle publication Man Of Many relaunches "holistic" e-commerce store

Australian men's lifestyle publication Man Of Many has relaunched its e-commerce store, describing it as a "holistic shopping experience".

The lifestyle destination has revamped its Man of Many Shop in collaboration with Offscript and is now offering a curated collection of premium products from over 65 top-tier global brands. The new collection includes fashion, grooming, fitness and outdoors categories.

Man of Many co-founder Frank Arthur said: "With this relaunch, we've elevated our original vision. By refining our curations and increasing our brand partnerships, we are establishing the Man of Many Shop as a leading online retail destination, tailoring the shopping journey to our discerning audience."

The relaunched site aims to allow readers to discover, explore, and buy products that resonate with their values and lifestyles.

A statement for the brand reads: "With the power of our expertise, we go beyond being a mere intermediary, serving as an active participant in our customers' shopping journeys.

Arthur said: "We are not just launching a store; we are revolutionising the online shopping experience."

"Join us on this exciting journey, and discover a new way to shop that's crafted with the Man of Many touch."

Some of the goods on offer include clothing from Artknit Studios and Berkeley Shirts, technology from Native Union and Twelve South, and grooming products from Apothecary 87 and The Skills Skincare.

Earlier this month, the lifestyle brand announced the international launch of its ChatGPT plugin, and became the first major publisher to do so.

Scott Purcell, co-founder of Man of Many said: “Google’s new Search Generative Experience (SGE), for instance, will likely fundamentally change the way users discover content online and as digital publishers, we’re constantly navigating the complex landscape and impacts from AI. Our response through the Man of Many ChatGPT plugin, is one way to tackle the challenges of the new digital publishing era head-on, with an innovative tool designed to provide more bespoke responses to queries and drive traffic back to our site. We’ll be actively working with all major parties and search engines to ensure our content is delivered in the most effective manner for users.”