Michael Di Natale appointed as first managing partner of Orchard

Michael Di Natale has been appointed as the first managing partner of Enero Group agency Orchard.

Di Natale steps into the newly created role following a stint at digital agency Versa where he was managing director.

He brings 15 years of experience to the position having previously worked at Accenture and Isobar and rose through the ranks of Dentsu to become executive director of experience, strategy and consulting.

He has worked across a variety of sectors including travel, finance, government, education, professional services, utilities, sport, and entertainment with clients such as ANZ Bank, Australia Post, JB HI-FI, MCC/MCG, NSW Government, Qantas, Sensis, and Vic Roads.

In the role, Di Natale will continue to build Orchard’s customer service offering and consumer division, as well as leverage the great momentum the agency has with existing clients Hyundai, Tourism Tasmania, and Westpac.

Orchard CEO Wai Kwok said: "Building connected experiences is at the core of our work and Michael has a proven track record in delivering digital experiences to a plethora of clients.

"He has a passion for solving new challenges and building high-performing teams. With a diverse skill set, we are enthusiastic to see what he will bring to the table for Orchard in 2022. We know he will add not only great value to our business and our clients, but to our people as well."

Michael Di Natale said of his appointment: "Orchard is perfectly poised to go from strength to strength. The mix of talented individuals, excellent culture, and clear strategy and direction, has me very excited about what the future has in store.

"Building meaningful, connected experiences is my passion and something that many talk about, but it’s rare you come across the team, capabilities, structure, and strategies in place to actually ‘walk the walk’ and bring it to life."