Mini names Meg Mac as brand ambassador
Nikesh Gohil: 'Meg Mac's artistic integrity and deep-rooted values align perfectly with the Mini Cooper's strong legacy.'
Meg Mac joins Mini Australia as its newest brand ambassador, aligning with the launch of its ‘Next Generation’ Cooper.
As a 'Friend of Mini', Meg Mac's artistic vision and commitment to authenticity will perfectly align with the brand's ethos, highlighting it's beloved charm, 'Charismatic Simplicity' design language - design features which highlight the model's individual character; and steadfast commitment to sustainability.
Nikesh Gohil, Mini's head of marketing for Australia and New Zealand, said: "Meg Mac's artistic integrity and deep-rooted values align perfectly with the Mini Cooper’s strong legacy. We are excited to call Meg a ‘Friend of Mini’ and bring the Mini's Next Generation range to life through her experiences.”
Meg Mac said: "Ever since I was a kid I haven’t been able to go for a drive without pointing out every Mini I see on the road, I’ve always been charmed by their classic design. To be joining this iconic brand and in the driver's seat feels perfect."
The Cooper is iconic to the brand's heritage, moulding the brand’s traditional values with state-of-the-art technology, sustainability and an enhanced driver experience. Focused on celebrating individuality, Meg Mac will showcase her experiences with the Mini Cooper by curating dedicated social and digital content to profile her connection with the brand and its sincere significance to her own lifestyle.
The reimagined Cooper, available in Electric and Petrol, exemplifies the brand's evolution, featuring advanced sustainability initiatives, seven 'experience' modes that offer customised sounds, lights, and digital visuals in the cabin, intelligent personal assistant and enhanced digital features.
Meg Mac joins interior design expert Neale Whitaker, who was named 'Friend of Mini' earlier this year and focused on the all-new Countryman.
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At the time. he said: "MINI holds a special place in my heart – my family has driven the iconic car for generations. What I love about MINI is that it is committed to celebrating individual style with its ‘Big Love’ ethos and embracing the unique.
"The new MINI Countryman suits my urban to rural lifestyle perfectly and is such an amazing evolution of the brand in size, design and sustainability."
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Top image: Meg Mac
