Sexual health and pleasure brand Moments partners with new Brand & Marketing Manager

Moments has appointed senior marketing executive Christina Zafirov as its Brand & Marketing Manager.

In her new role at the Australian sexual health and wellness company, she will lead the full marketing strategy, focusing on brand, performance marketing, content, and community engagement.

Zafirov has more than 15 years of experience in Direct-to-Consumer (DTC) marketing, eCommerce, and digital content. She has held senior marketing roles at Australian lifestyle and fashion brands, including Forever New and The Just Group.

At MYER, as Senior Digital Content Manager, Zafirov managed the digital content strategy for myer.com.au, with an emphasis on customer retention.

Founder of Moments, Nikhil Daftary said: "Christina brings with her to the role a wealth of experience in building high-growth marketing teams across a number of very established and recognisable retail and lifestyle brands.

"Her drive, leadership and skillset will no doubt help solidify our position as a leading Australian sexual health and wellness company."

Zafirov said of her new role: "For too long, the sexual wellness industry has catered to men, leaving women sidelined or shamed and Moments is here to change that. Moments is flipping the script, empowering women to lead the conversation about their sexual health needs.”

Earlier this year, the brand launched a new visual identity, including a logo, website, and packaging to show the playful, confident and inclusive spirit of Moments.

Founded in Melbourne in 2017, Moments is built on three core values: health, empowerment, and play. It produces and sells latex, vegan, and safe-quality condoms and pleasure products.

Top image: Christina Zafirov

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