Murmur Group teams up with Aryma Labs for data-driven marketing solutions

Murmur Group has partnered with Aryma Labs, a global marketing ROI solutions company, to deliver data-driven marketing solutions in Australia, New Zealand, and Oceania.

The media and marketing agency will be the sole channel partner for Aryma Labs in the region. The deal includes exclusive access to Aryma's flagship "ArymaEdge" product.

The partnership combines the marketing science company's solutions with Murmur's expertise in data-driven marketing and media advisory services. It aims to expand both entities' specialist offerings, addressing the growing demand for sophisticated marketing analytics and insights in the region.
 
Dave Levett, managing director of Murmur Group, said agencies must continually challenge the status quo and do things differently to compete successfully in today’s tough economic environment.
 
He noted that marketing mix modelling showcases the effect of all aspects of the marketing mix on consumer behaviour.

"Offering clients an informed strategic base to plan their marketing efforts effectively by blending data-driven insights, lead[s] to increased return to the bottom line and sustained business growth. 

"The growth potential behind our partnership with Aryma Labs is what really excites me and I can’t wait to lead the strategic direction of the partnership across ANZ, integrating Aryma’s MMM products and services into Murmur 's existing offerings and giving our clients a jumpstart ahead of their competitors."

Venkat Raman, co-founder and CEO of Aryma Labs said the partnership with the agency aims to bring the best of MMM to the Oceania region.

"With every partnership, Aryma is getting closer to its mission of providing clients with accurate marketing measurement and attribution solutions and our alliance with Murmur will help us fulfill our ambitions."

News of the partnership comes after Murmur Group's work on the promotional campaign for Rare Spares Rockynats off-street car and motorbike festival, announced last year.
 
See also: Murmur Group rolls out media campaign for Rockynats 04 car and motorbike festival

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Top image: Venkat Raman and Dave Levett