MYOB helps sole operators streamline finances with Solo Money campaign

MYOB has launched Solo Money, a new embedded finance feature within its Solo app for sole operators, developed by MYOB’s in-house agency and agency village.

The update combines banking and admin in one platform, removing the need for separate business bank accounts and multiple apps.

Currently, only 34% of Australia’s 1.6 million sole operators use accounting software, and 75% don’t have a dedicated business bank account.

The launch is supported by an integrated campaign under MYOB’s Do Less Work Work platform, highlighting the message “Do Less App Switching.”

The campaign spans TV, BVOD, digital, social, audio, tram wraps in Sydney and Melbourne, a Grand Final weekend takeover of Melbourne’s Nylex Silos, and partnerships.

Gab McKenzie, GM of Brand and Marketing at MYOB, said: “Sole operators are some of the hardest-working people out there, and they’ve already got a lot on their plate.

"The last thing they need is to spend valuable time jumping between banking and admin apps.

“With the introduction of Solo Money, Solo by MYOB can now bring those tasks together in one app. It’s about giving sole operators the headspace to focus on the real work, not the 'work work'." McKenzie added.

Credits:

Dean Chadwick, Chief Customer Office
Kyle Tickell, Creative Lead
Gab McKenzie, GM Brand and Marketing
Sally Davies, GM Soloist & Embedded Finance
Rebecca Mitchell, Senior Marketing Campaign Manager
Sam Ingles, Senior Designer
Genamay Bennett-Burkhardt, Integrated Marketing Manager
Angus Keech, Associate Creative Lead
Peter Borg, Design Lead
Collette Betts, AU Corporate Affairs Manager
Alex Spangaro, Senior Manager, Social and Events
Melissa Jolley, Marketing Specialist
Nelson Keeler, Marketing Campaign Manager
Pie Langford, Social Media Specialist

Agency Partners – M&C Saatchi, iProspect, Sparro, Fabulate.

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