Namita Sopal appointed as Paramount head of national advertising strategy
Sopal has worked with brands such as Sanitarium, Woolworths, The Lott and Mastercard
Paramount Australia and New Zealand (ANZ) have announced a promotion for Namita Sopal to a newly created role of head of national advertising strategy, to lead the network’s market approach and collaborate with key clients to co-create strategic campaigns and deliver results.
Sopal has been at Paramount ANZ for more than three years and has also worked extensively in the advertising industry for over a decade in senior roles at leading agencies in the UK and Australia, including Carat, Storylab Sydney and Wavemaker.
Locally, Sopal has worked with brands such as Sanitarium, Woolworths, The Lott and Mastercard, providing strategic direction and integrated solutions.
Sopal said: “This is an incredible role where I can provide a greater focus, articulation and demonstration of the power of our brands, content and platforms as well as our products, all cohesively working together to best serve our clients.
“I’m absolutely thrilled to be able to showcase to the local market, the value of working with us at Paramount ANZ, an international media leader that can mobilise and leverage a veritable playground of powerful global opportunities.”
Rod Prosser, chief sales officer, Paramount ANZ said: “With an ever-evolving entertainment and advertising market, we’re keenly aware that our clients need collaboration and advice to find the right strategic approach and integration, to cut through and compete at scale.
“Namita’s role ensures we have the focus, time and resource required to develop strategic initiatives beyond briefs that deliver best in class creative and strategic thinking that nurtures great partnerships and drives growth and results for our clients.”
The leading media trade publication in Australia.
Get our top stories straight to your inbox daily by signing up to our Newsletter
Sopal will report to Michael Stanford, national creative director, and work closely with the national All Screens Sales and specialist teams, to provide strategic support to clients and key partnerships.
