Natalie Harvey makes the move from Seven to Mamamia as CRO

Mamamia has announced the appointment of Natalie Harvey as its new chief revenue officer, replacing the outgoing Tony Prentice.

Harvey comes to Mamamia from her previous role as national sales director at Seven West Media.

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Harvey began her career at Seven as the office assistant to the CEO, later transitioning to the agency side with Mediacom. She then made the move to Brisbane, where she became general manager at UM. In 2015, she joined SWM in Brisbane, before returning to Sydney in October 2017, where she took on the role of Seven’s Sydney sales director, eventually earning a promotion to national sales director in 2018.

Regarding her new appointment, Harvey said, "I am absolutely thrilled to be joining the team at Mamamia. Jason, Mia, and the team have built an incredible business with an inspiring purpose and an incredible connection with millions of Australian women across multiple platforms. It will be an absolute privilege to go to work every day, being part of such an important and powerful voice in the community, and I am so fortunate to move from one incredible media company to another as they continue to grow."

Jason Lavigne, Mamamia's co-founder and CEO, commented on Harvey’s appointment, saying, "we are delighted to welcome Nat to Mamamia as our new chief revenue officer. Her extensive and senior experience in both agency and media, and her deep industry connections, will further our ambitious growth plans, and in turn fuel our purpose, of making the world a better place for women and girls.”

Harvey’s appointment coincides with the departure of current CRO, Tony Prentice. Before joining Mamamia in 2012, Prentice worked as chief commercial officer at News Corp Australia.  

Jason Lavigne said, "Tony has played a pivotal role in evolving and transforming our now best in class commercial teams, processes and growth, as our revenue mix has changed markedly over the past five years. We extend our warmest thanks to TP for his very significant contribution, and wish him continued success for his next chapter."