Nature wins bronze at ESOMAR’s 2022 Research Effectiveness Awards

Nature has announced it has won bronze in ESOMAR’s 2022 Global Research Effectiveness Awards for its work with Don KRC.

The annual ESOMAR Research Effectiveness Awards recognise impactful projects from across the global marketing, insights and analytics community that made a significant and measurable impact on the client involved.

The strategic insights agency's winning work was for Don KRC and centred on pack size and price optimisation. This was achieved using an innovative approach that blended volumetric choice modelling with VR technology.

Chris Crook, Nature founder and managing partner, said: "To be awarded bronze on the global stage for our work with Don KRC is a massive honour.

"It speaks volumes for our team, their ongoing efforts and our commitment at Nature to deliver best-in-class research for our clients. I thank Don KRC for our great ongoing relationship and the whole team at Nature who made it happen," he added.

Nature's partner and engagement lead Paddy Cain presented the award-winning entry and collected the prize at the ESOMAR Congress in Toronto, Canada.

Cain said of the win: "This project was a major innovation for us, one that had a meaningful impact on Don KRC’s market performance, and one that we believe can be leveraged to help many of our clients make better, more informed decisions."
 
Nature was previously nominated as a finalist back in 2014 and 2015.
 
This comes after the insights agency welcomed five new staff to its Melbourne office, including three associate directors, a head of marketing and a design specialist.
 
The appointments follow strong growth across the strategic insights consultancy in 2022 and is part of Nature’s ongoing commitment to be a business that informs tomorrow by investing in its people.
 
See also: Nature welcomes new additions to its Melbourne team

-

Left to right: Chris Crook and Paddy Cain