Neighbourhood Strategy welcomes Leo Burnett's Kate Silver as GM, adds Harris Scarfe to client roster
Kate Silver: "Jac[queline Witts] and I have a similar perspective on the value of great strategy to fuel brands and creativity."
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Former chief strategy officer for Clemenger BBDO Jacqueline Witts founded the start-up Neighbourhood Strategy in January, specialising in providing strategic solutions for marketers and agencies.
“We call ourselves ‘Neighbourhood’ because we believe a good neighbour is the right kind of relationship you want for someone who works on defining your brand. We know enough to open you to new ideas, but we never lose the clarity an expert on the outside brings,” said Witts.
Harris Scarfe is currently engaged in an extensive brand strategy project with Neighbourhood Strategy.
Laurelle Esse, head of marketing at Harris Scarfe, said: "Nowhere else would we find the depth of brand experience and discipline offered by Jacs and the team to help us redefine the Harris Scarfe brand."
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Top Image: Neighbourhood Strategy team
