Neighbourhood Strategy taps Clemenger's Mike Ronkoske as head of strategy

Neighbourhood Strategy has appointed Mike Ronkoske as head of strategy. Ronkoske becomes the first person to hold the position since the South Yarra-based consultancy launched in December last year. He will lead the consultancy’s product, with a particular focus on the creative agency market.

Ronkoske joins Neighbourhood Strategy, an independent collective of experienced strategists specialising in brand strategy, after five years at Clemenger BBDO Melbourne. He joined Clemenger as planning director in August 2019 before being promoted to strategy partner in July 2022. During his time as strategy partner, he worked across accounts including TAC, Ford, Myer, PTV, and the Department of Education.

Prior to Clemenger, Ronkoske worked extensively in the United States at agencies including Goodby, Silverstein & Partners, Venables Bell and Partners, and Saatchi & Saatchi LA.

“Only seven months into our journey as a business, we have already forged some incredible partnerships with creative agencies," said Neighbourhood Strategy CSO and founder, Jacqueline Witts.

"Bringing someone of Mike’s pedigree and talent only enhances the offering for agencies and brands to access senior, award-winning strategy talent when they need."

Ronkoske said that being part of Neighbourhood's "growth is incredible."

"And the brief to go partner with some of Australia’s top creative agencies – arming them with high quality strategy – is a bit of a dream role," he said.

Ronkoske's appointment follows the March addition of 175-year-old retailer Harris Scarfe to Neighbourhood Strategy's client roster. At the time, the consultancy also announced the appointment of Kate Silver, previously of Leo Burnett Australia, as general manager.

In May, tech giant Canva appointed Neighbourhood Strategy to lead its global brand architecture strategy as the Australian-based design platform ramps up its efforts to engage with large organisations and enhance its enterprise capabilities.

See also:
Neighbourhood Strategy welcomes Leo Burnett’s Kate Silver as GM, adds Harris Scarfe to client roster
Canva appoints Neighbourhood Strategy to lead global brand architecture

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Top Image: Mike Ronkoske