New EP search at SCA amid Sydney Breakfast show ratings dive
It comes as the network works to lift ratings.
Southern Cross Austereo has begun recruiting a new Executive Producer for its Sydney Breakfast program Jimmy & Nath with Emma, with the move arriving as the show continues working to lift its audience share.
The role - billed as an opportunity to help shape “Sydney’s funniest breakfast show” - comes after the program dipped again in Survey 6, sliding to a 3.6% share from 3.9%.
It follows ongoing work by SCA to cement the station’s youth strategy in a competitive market.
Role calls for fast-paced content leadership
The EP will operate from SCA's CBD studios and “lead a fast-paced breakfast show: shaping content, driving daily planning, managing live execution and mentoring producers, all while keeping the show sharp and on-brand.”
According to the job listing, the successful candidate will “guide topical, funny and audience-focused ideas,” manage live output and “regroup, refine and plan ahead” post-show.
The network describes the environment as collaborative and creative, promising “days that never look the same – exactly how great radio should be.”
Network still backing the show
Despite recent audience softness, former chief content officer Dave Cameron told Mediaweek earlier this year that the show remains part of a long-term plan.
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“We’ve repositioned the whole station to focus on the under-40 demographic,” he said. “We’re happy with the small increases today, and it’s continuing to build momentum.”
He added the performance was “tracking exactly the way he suspected it would.”
