11.8 million read digital newspaper media

• Readership update for September 2015

Newspaper media readership on digital devices continues to increase, with reading on mobile phones driving growth. Over a four-week period, 11.8 million Australians read newspaper media on PCs, laptops, tablets or mobiles, a 4.4% increase year-on-year, according to the latest emma (Enhanced Media Metrics Australia) data released today.

The emma data reveals that over the past year 500,000 new readers used their smartphones to access newspaper media. Currently 3.6 million people access newspaper media on mobiles, an increase of 16% year on year.

Despite the growth in digital readership, print still delivers more readers, with 13.8 million readers, 77% of the population, reading print newspapers.

Although print readership is down 6.6% year on year, the increase in digital readership is offsetting these declines. Total readership of newspaper media remained steady at 16.4 million, or 93% of the population.

The latest emma data shows that regional and community titles continued to grow in total readership, up 7.4% and 6.7% respectively, demonstrating their vital role in society.

The Sydney Morning Herald again remains Australia’s highest reaching title across platforms, with a total audience of 5.148 million readers. The Daily Telegraph follows with 4.081 million and then the Herald Sunon 3.885 million.

Source: EMMA