Catalano's View Media Group acquires The Property Agency

View Media Group (VMG) has acquired specialist property communications agency The Property Agency (TPA).

TPA was formed in 2004 and currently has 35 staff in Sydney and Brisbane. The agency specialises in creative services for the property category with a focus on strategy, branding, and advertising campaigns for off-the-plan developments.

VMG executive chairman Antony Catalano said the team was "thrilled to welcome founder Bob St. Julian, managing partner Carl Mogridge and the entire team at TPA to the VMG family. I’ve been working with the team for many years and could not speak more highly of them as operators and the quality of the work they produce.

“We now complete our full service communications offering for developers & project marketers, adding creative services through TPA to the market-leading strategy, planning and performance media buying services offered by Today Media (formerly The Today Business).

"This will make things easier for clients with a single brief covering both creative and media, which will drive better alignment of the response to clients and ease of execution in the market.”

TPA founder Bob St. Julian added: “Aligning with VMG takes us into the future. VMG will connect our brilliant ideas, stories and experiences to property buyers like never before. It ensures The Property Agency remains at the forefront of property marketing, supporting our clients to create Australia’s most famous places to live, work and play.”

In May, View Media Group made five leadership appointments, including Sian Rowlands as MD, financial services to oversee VMG’s partnership with ANZ and build out the brokerage offering.

Damon Pezaro will oversee product strategy and development for the group as the chief product officer, while Jordy Catalano moved from the chief product officer role into the role of director of consumer services and markets.

See also: Catalano’s View Media Group makes five leadership appointments