News Corp Australia announces new representation in WA, appoints Media Tonic
Lou Barrett: "The result of careful consideration and an extensive selection process."
News Corp Australia has announced new media representation in Western Australia, appointing Perth-based media agency Media Tonic, to manage the company’s advertising needs in the WA market.
Media Tonic will work with News Corp Australia’s commercial team to elevate the company’s presence in the region and deliver enhanced value to clients and agency partners.
News Corp Australia managing director national sales Lou Barrett said: "We are delighted to name Media Tonic as our sales partner in WA. It is the result of careful consideration and an extensive selection process.
“We are committed to providing the best possible service and results for our clients and with Media Tonic's wealth of experience and expertise, we are confident that our media representation will reach new heights, and our clients will see tremendous benefits from this partnership.
"We are excited about the future and the opportunities the partnership will uncover and look forward to embarking on this new journey with Media Tonic and our agency community to achieve our shared goals."
Media Tonic will work to ensure the company’s advertising offering continues to thrive in an ever-evolving market including full funnel marketing solutions for clients that are innovative, efficient, and results-driven.
Media Tonic Director Mark Treasure said: “Media Tonic is thrilled to be appointed News Corp Australia's exclusive media representation partner in Western Australia.
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“News Corp Australia is a powerhouse addition to our portfolio and we’re looking forward to maximising the potential for clients.”
In other News Corp Australia announcements, the News Health Network was recently unveiled, redefining the company’s health and wellness offering.
Uniting News Corp Australia’s trusted health brands and verticals under the News Health Network banner, complemented by advanced audience targeting capabilities and custom-produced health, wellbeing and beauty content, clients are able to access a 5.7 million monthly audience of health intenders at scale and drive meaningful outcomes.
