Nielsen digital news rankings: 7NEWS and Yahoo! move up the chart
• Australians have already spent 9% more time reading news content online than they did for the entire year of 2019
Data released today by Nielsen revealed that Australians collectively spent close to 39 million hours reading Current Events and Global News (CEGN) content online during September 2020 - an uplift of 38% when compared to the prior year.
Nielsen’s latest Digital Content Ratings data also showed that Australians spent 9% more time reading news content online than they did for the entire year of 2019, despite three months of the 2020 year remaining – see chart below.
Despite this consistent year-on-year growth, the Current Events and Global News subcategory reported month-on-month decreases in unique audience for the month of September 2020 when compared to the previous month.
Top 10 Current Events and Global News
ABC News Websites retained the top position in Nielsen’s Digital Content Ratings results, with a unique audience of 12.0 million for the month of September 2020.
News.com.au ranked second with a unique audience of 11.3 million, followed by Daily Mail Australia with 10.7 million and 7NEWS with a unique audience of 9.6 million. nine.com.au was ranked fifth with 9.4 million.
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When compared to August 2020, there were two changes in rankings, with 7NEWS overtaking nine.com.au to take the fourth position, whilst Yahoo! overtook The Australian to obtain the tenth spot for the first time since April 2020.
