Nine Upfront 2024: Nine to launch self-serve AI tech platform for SMBs
Time Rose: "It's easy, affordable and effective."
Nine has announced the launch of Nine Ad Manager, a self-serve tech platform utilising Artificial Intelligence that will give Australian small to medium size businesses (SMBs) the ability to buy video advertising on 9Now, target to postcode level and build video creative using AI.
With the ability to target audiences using age and sex demographics, postcode and Nine's 9Tribes audience segments, Nine Ad Manager is an all-in-one self service ad platform that unlocks the power of streaming TV advertisings for SMBs to connect with local customers.
SMBs can now create an ad using AI by entering their website URL into Nine Ad Manager. The platform collates images, text, branding and colour palettes from the business’s website, creating a scripted video with AI-generated voice-over - all produced in under a minute.
The platform is focussed on 9Now at launch with the tech stack able to be used across Nine’s digital audio and digital display inventory in the future.
Nine posts that Nine Ad Manager will transform the real estate industry, allowing more than half a million properties listed on Domain every year to be turned into television commercials using AI in Nine Ad Manager.
In a pilot partnership with Domain, real estate agents will be able to add the power of streaming TV advertising to residential property marketing schedules, promoting the listing across 9Now targeting property buyers in the local area.
Ben Campbell, Nine’s director of data and digital advertising product, said: "Small to medium businesses account for 98% of all businesses in Australia and contribute more than a third of our national GDP."
The leading media trade publication in Australia.
Get our top stories straight to your inbox daily by signing up to our Newsletter
The vision behind Nine Ad Manager is to make streaming TV advertising accessible to businesses of all sizes and help them get their message out in a whole new way. With Nine Ad Manager, streaming TV advertising is not just within reach, but easier than ever.”
Tim Rose, director of sales – Nine Plus, said: "With Nine Ad Manager, small to medium businesses can put their business in front of the right audience whenever and wherever they watch 9Now across connected TV, web and app. It's easy, affordable and effective."
