News Corp Australia reaches new milestone: One million paid digital subscribers
Michael Miller: “We’ve led the way for digital subscriptions in Australia"
News Corp Australia has revealed its mastheads have now passed the one million digital subscriber milestone.
Announced in New York, the company’s first-quarter earnings revealed closing digital subscribers at News Corp Australia as of September 30, 2022 were 1,012,000 compared to 897,000 in the prior year.
See also: News Corp Q1 2023 results: Subscriber milestones for Foxtel Group and Australian newspapers
News Corp Australasia’s executive chairman Michael Miller said the achievement reflected Australians’ thirst for trusted journalism.
“We’ve led the way for digital subscriptions in Australia with audiences seeking out our mastheads across multiple platforms whenever they need trusted news, information and entertainment,” Miller said.
News Corp Australia
Miller said the decision to introduce paid subscriptions in 2011 was greeted with much scepticism.
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“The naysayers claimed people would never pay in sufficient numbers to make digital publishing a viable subscription business, however they failed to appreciate how digital and data would bring us so much closer to our audiences through new, innovative storytelling channels.
“We now know the success of the News Corp Model says much about the foresight of Rupert and Lachlan Murdoch and their belief people would pay for journalism relevant and helpful to their lives.”
Miller said subscribing to digital news had become an accepted method to remain reliably informed.
“Over the past 11 years since introducing paid digital subscriptions almost all major publishers globally have developed similar successful models, but very few have matched either our penetration or volume,” he said.
“Our revenue streams are now a rich mix of subscribers and advertisers, licensing fees and marketing services.
“In all seriousness I’d just like to say thanks a million,” he said. “Australians can rest assured we will continue to evolve our offering across all platforms to meet our audiences wherever they consume our content, whether in print, digital, video, audio or social media.”
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Top image: Michael Miller
