News Corp launches InForm to boost racing and sports wagering strategies

News Corp Australia has launched InForm, a next-gen digital business designed to supercharge data, content, and advertising solutions for the racing and sports wagering sector.

Led by managing director Adam Brett, InForm offers clients a consolidated suite of tools powered by data intelligence and News Corp's national monthly audience of 17.6 million*.

"InForm represents not only our latest evolution but is in direct response to what clients have told us they need most," said Brett. "Sport and racing are key pillars across News, and with InForm, we're creating a powerful new engine for the industry."

Smarter tools, sharper storytelling

Two new products headline the offering: InForm Connect and InForm Media.

InForm Connect is an audience intelligence platform streamlining racing data, content delivery, trading, and marketing, with advanced analytics and AI built in.

InForm Media, meanwhile, delivers premium owned and white-label content, including podcasts and insights across titles like Racenet, Punters, AFL Today, and Cricket Today.

"With InForm and our new products, we will deliver greater value to our partners and customers through rich data and content that allows our partners to personalise their messaging," Brett added.

"This evolution aligns with our deep commitment to helping clients navigate the dynamic landscape of racing and sports through continued innovation."

Commercial solutions in motion

InForm is already powering data insights, branded content, and advertising integrations across industry-leading platforms and News Corp mastheads including Herald Sun, Code Sports and SuperCoach.

Sales and sponsorship partnerships are also in play, as the group looks to expand how brands connect with highly engaged racing and sports audiences.

For more, visit informsportsracing.com.au.

*Source: Roy Morgan Research; Total News, People 14+ for the 12 months to December 2023.

Pictured: Adam Brett

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