News Corp launches two-week campaign for National Reconciliation Week
The campaign will promote this year’s Reconciliation Week theme: Don’t Keep History a Mystery.
News Corp Australia is continuing its long-standing support of National Reconciliation Week with a print advertising campaign across the early general news sections of 16 metro and regional mastheads.
For two weeks from Monday May 28, News Corp Australia will run half-page and medium strip print ads in support of Reconciliation Australia and National Reconciliation Week. It will promote this year’s theme, Don’t Keep History a Mystery.
Penny Fowler, News Corp Australia’s community ambassador and Reconciliation Action Plan (RAP) Working Group chair, said: “We will always tell the stories that inform, advocate and inspire people to build a better Australia for Aboriginal and Torres Strait Islander peoples and all Australians.
“We are proud to support Reconciliation Australia and National Reconciliation Week by ensuring the message of encouraging curiosity and ongoing learning about our history are front and centre with our audience of over 16 million Australians.
“Reconciliation is not primarily the business of corporations or even governments – it’s everybody’s business – and at News Corp Australia, we take this responsibility very seriously.”
Reconciliation Australia CEO Karen Mundine said: “Don’t Keep History a Mystery is a call to action, prompting Australians to learn more about our shared history. In turn, we hope this will bring more Aboriginal and Torres Strait Islander peoples and the broader Australian community together to promote a unified nation.”
