ACM appoints Scott McCullough as commercial director of its Agri division

ACM managing director Tony Kendall has made three new senior appointments, including Scott McCullough as commercial director of its Agricultural news division.

In addition, Lupe Prada has been appointed head of marketing for ACM Agri, and Laura Allen has been appointed as research and insights manager for Chi Squared.

In the newly created role, McCullough will lead the commercial team working across ACM Agri media assets including key mastheads, marketplaces, events and digital.

Lupe Prada

McCullough brings more than 25 years of sales and marketing experience to ACM Agri, having led sales, strategy and commercial operations for publishers including AuctionsPlus, where he was the general manager for brand and commercial, and News Corp Rural where he was the general manager News Ag.

He has also held innovation and sales director roles at Pacific Magazines, SCA, and ARN. He is the founder of the Melbourne Media Industry Hall of Fame, which is now in its 15th year.

Under her head of marketing role, Prada will work across ACM Agri’s agricultural mastheads, while also leading marketing activity on marketplaces projects, joint venture businesses and events.

Laura Allen

Prada has worked with several brands in the media, marketplace and lifestyle sectors including Gumtree, CarsGuide, Nine Entertainment, NBCUniversal, as well as Fairfax Events & Life Media.

As research & insights manager, Allen will lead ACM’s agricultural and regional specialist research agency, Chi Squared, delivering a range of research services for clients.

Allen has more than 15 years’ experience as a quantitative and qualitative researcher, with positions at Australian and UK based research agencies. Laura joins ACM after six years at Crown Resorts where she was the group senior research manager.

ACM Agri Titles

Kendall said: “ACM Agri is Australia's premier agricultural media business, and as such, we need industry experts and a depth of experience on our team who can lead, innovate and deliver for our advertising partners.

“Scott, Laura and Lupe’s appointments are part of our commitment to strengthening our commercial, sales, marketing and research divisions. The trio brings best-in-class experience to ACM Agri - I am confident their deep expertise will give advertisers even more opportunities to unlock our agricultural audience for their brands.”

ACM Agri is part of the broader ACM network, and includes titles such as The Land, Queensland Country Life, Stock & Land, Farm Weekly, Stock Journal, North Queensland Register, Farmonline, Farmbuy, AgTrader and Farmers Finance Australia.

All three appointments are effective immediately.