Adventures Group taking over publishing Trade-A-Boat magazine
Trade-A-Boat had earned a reputation as 'the bible' for buying and selling boats
Adventures Group Holdings will take over publishing Trade-A-Boat magazine from 1 October 2017.
The Adventures business will add Trade-A-Boat to its existing stable of brands including, Caravan World, Camper and Outdoor magazines after coming to terms with Bauer Media this week.
First published 40 years ago Trade-A-Boat had earned a reputation as “the bible” for buying and selling boats in Australia. Initially a classifieds print publication Trade-A-Boat now blends boats for sale and editorial content, particularly boat tests.
Adventures is a content and marketing business servicing the Australian tourism sector, and will be working closely with marine content specialists Moby Dick Content (publisher of The Captain) to develop the strategy for Trade-A-Boat.
Adventures CEO Rob Gallagher says Trade-A-Boat will complement the broader business and provide scale in a number of key growth areas, in particular with the digital audience on tradeboats.com.au.
“Our business has demonstrated its ability to adapt to market conditions and grow audience size and engagement for brands, and those of our partners. Trade-A-Boat provides another opportunity to do this in a complementary market. The addition of Trade-A-Boat expands our audience reach to more than half-a-million online users per month and enhances our marketplace offering to manufacturer and dealer partners."
