Andrew Poole promoted to general manager of Ignite Agency

Ignite Agency’s Andrew Poole has been promoted from client services director to the newly created general manager role in Melbourne.

Poole will work closely with Ignite founder Anthony Wymond and the broader Ignite leadership team, where he will take on a holistic role that will see him fostering client partnerships, directing people and culture initiatives and the optimisation of operational aspects of the business.

On his promotion, Poole said: “From the moment I first stepped into the agency I knew I’d arrived somewhere special. I’m incredibly honoured to be leading such a brilliant team of experts who embrace doing things differently.”

Joining Ignite in early 2021 from global outdoor advertising corporation JCDecaux, Poole brings to the newly created general manager role a wealth of experience across digital and outdoor advertising across Australia and China.

“It’s really exciting to be at the forefront of our next evolution where we look to expand our global team of experts, lead the charge on bringing Webflow CMS websites to the Australian market and continue to deliver digital marketing strategies and campaigns with impact.”

The design and technology company has welcomed significant business growth in recent times, with large client wins, including the Drug & Alcohol Foundation, Equis, RØDE Microphones and ShareRing (blockchain/crypto).

Ignite founder and creative director Anthony Wymond said the promotion was well-deserved recognition for the contribution Poole brings to the agency each day, saying: “Andrew has played a pivotal role in the recent success of the agency, leading new business and nurturing our existing client partnerships.

“He’s also one of the nicest and most genuine guys going around, and in his time with us he’s proven that he’s a natural leader. This new role was a perfect fit for him and the wider team, and I’m super excited to have his support to help Ignite achieve our lofty goals for the near future.”