BBC launches new video experience on News app
All the videos are created specifically with smartphone users in mind
The BBC has launched a new vertical video experience in its award-winning News app.
Users can swipe through a curated list of videos of the day to get an up-to-date summary of the day’s news in an easy-to-consume and engaging format.
All the videos are created specifically with smartphone users in mind: the videos are succinct and sharply edited, designed to be viewed vertically in full screen, and have subtitles. In addition the app will debut new vertical interstitial ad formats.
More than 60% of BBC News’ digital traffic now comes via mobile devices and a new video team has been assembled in the BBC’s main newsroom in London, operating 24/7, to meet the changing consumption patterns.
The upgrade is one of the fruits of Project Newstream, announced last September, an initiative to adapt BBC video journalism to the mobile era. The same content is also published to the web, and to social, with a consistent look and feel in design.
