Daily Mail celebrates decade in Australia, surpassing 10m readers

Daily Mail is marking a decade since its launch in Australia, simultaneously surpassing the 10 million readers milestone. 

Launched in 2014, Daily Mail Australia is now the fourth most-read news brand in the country according to the latest Ipsos rankings.

Over the last decade, the masthead has grown from a team of fewer than 30 reporters to more than 100, with offices in Sydney, Melbourne, and Brisbane, with journalists located across the country.

To celebrate the milestone 10th anniversary, a party is planned for staff, with a separate event to be held later in the year for key clients and partners.

Editor Felicity Hetherington said of Daily Mail Australia, “We always give our readers what they want, not what we think they should want. As a result, they’re informed, entertained and never bored.”

In addition to its 10.2 million readers, the masthead also records more than 5 million followers on Facebook, and across TikTok and Instagram. 

In April, Peter van Onselen joined Daily Mail as its political editor, with Hetherington saying at the time that the team was “thrilled with Peter’s appointment and believe his in-depth knowledge of the political issues affecting everyday Australians coupled with his incisiveness are perfect for our ever-growing readership.

“Peter knows Australian politics and the people who run the country inside out and will tell it how it is.”

Managing director Lachlan Heywood said Daily Mail Australia “is the undisputed leader of showbiz reporting in Australia,” but added that “anyone who visits the site knows it’s much more than that – it provokes emotion, shifts perceptions, drives action, but ultimately our content keeps our readers up to date on the stories that matter most to them.”

Heywood also thanked the title’s commercial partners, saying: “We are extremely proud of the first-to-market solutions we have launched with our key clients over the years, and we look forward to building on the momentum in future.

“In a time of huge change in the media industry, Daily Mail Australia has proven itself to be a real success story. I look forward to its continued growth and development over the next 10 years."