DDB Melbourne appoints GM: Sunday Gravy's Khia Croy

DDB Melbourne has appointed Khia Croy as general manager. She moves from Melbourne Independent Sunday Gravy, where she was general manager and client director.

DDB Melbourne group managing director, Mike Napolitano, said: “Khia brings a wealth of experience to DDB Melbourne and is a hugely respected professional in the industry.

"With her strong background in both brand development and creativity, we’ll see the continued opportunity for our clients and their brands to get an unfair share of attention. 

“Our focus on team capability and world class creativity is the perfect mix for a high performer like Khia. Her passion for creativity and the commercial power it can wield in communications, along with a track record of establishing a workplace culture that allows creativity to flourish, feels like a homecoming.” 

Croy brings over 15 years of marketing and leadership experience to DDB Melbourne. At Sunday Gravy, she worked across its major clients including Catch.com.au, Powershop, MYOB, Nando’s, and Ego Pharmaceuticals.

Prior to Sunday Gravy, Croy worked in senior business roles at Clemenger BBDO, The Taboo Group, and Leo Burnett, servicing clients including Pedigree, Whiskas, Carlton United  Breweries, Libra, Sorbent, La Trobe University, and Honda. 

In her new role, which is effective immediately, Croy will be responsible for championing DDB Melbourne's vision of success for its team members, whilst leading its client stable.

“I’ve always had a passion for building distinctive  brands, and the global DDB brand is one of the finest examples of this," Croy said.

"I am honoured to be part of  such a world class team, many of whom I’ve already had the privilege of working with in previous lives.

"I count myself very lucky to be amongst them again and look forward to putting our collective experience to good use to make the most effective work in the market.”

Croy's appointment follow the agency's promotions of creative partner Giles Watson to deputy executive creative director, and group creative director James Cowie to creative partner – head of copy.

In February, DDB Melbourne also announced the promotion of Becky Morriss to creative director and the appointment of Sarah Tonner as creative services and traffic manager.

See also:
DDB Melbourne promotes Giles Watson and James Cowie
DDB Melbourne promotes Becky Morriss and taps Sarah Tonner

-

Top Image: Khia Croy and Mike Napolitano