'Dear friends, followers and haterz': Nandini Jammi steps down from Check My Ads

Nandini Jammi has announced she is stepping down from her role at Check My Ads Institute, the non-profit watchdog organisation she co-founded.

Jammi took to LinkedIn to share the news writing: "I’d like to announce with enormous pride that I am stepping down from my role at Check My Ads."

She added in her post, "It's time for me to hit the road. I'm a marketer at heart. I feel most alive when I’m bringing new ideas into the world, changing hearts and minds and helping people feel empowered."

The logo from Check My Ads

From newsletter to industry watchdog

Founded alongside Claire Atkin, Check My Ads was established to bring greater transparency and accountability to the digital advertising landscape.

With a mission to address harmful practices that affect both advertisers and consumers, the organisation has become a critical voice in reshaping the Adtech sector.

"When we launched Check My Ads Institute in late 2021, we envisioned a grassroots advocacy organisation that would hold the digital advertising industry accountable for running your ads in places you don’t want them, without your knowledge," Jammi reflected in her post.

The non-profit's work has not only exposed the "shady trillion-dollar ecosystem" but has also been pivotal in the fight for a fairer and more transparent advertising marketplace.

"We've exceeded those expectations. Today, Check My Ads is now entering a new chapter of its mission: building a truly transparent advertising marketplace," Jammi said, acknowledging the team's collective efforts in driving systemic change.

Check My Ads founders Nandini Jammi and Claire Atkin

A new chapter ahead

As Jammi prepares to move on, she expressed pride in the organisation's progress and future.

"In 2019, Claire Atkin and I started a newsletter to share the shocking things we were learning about the adtech industry. Today, Check My Ads has become the industry’s indisputable watchdog,  led by a dogged team that shares our commitment to broad, systemic change," she noted.

Jammi ended her post announcing that her "last day at Check My Ads will be May 31st. Moving forward, the team is in capable hands, my business partner Claire is at the helm and I trust her to take Check My Ads to the next level, and many levels after that."

Pictured: Nandini Jammi 

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