Drive returns for season two on Nine

Drive, Nine’s automotive TV series, will return to screens across the 9Network on Sunday, May 1. 

Following the successful launch of the Drive series earlier this year, season two will run over 10 episodes on Channel 9 at 1:00pm Sunday and stream on 9Now.

Hosted by industry experts and journalists James Ward, Trent Nikolic, and Emma Notarfrancesco, each episode is designed to appeal to a broad audience, from motor lovers to weekend drivers, through local stories, breathtaking scenery, and a diverse range of cars.

Drive CEO Simon Halfhide said he is thrilled with the performance of the first season.

“Given the recent shift to more Australians exploring their own backyard, our goal was to take viewers on an inspiring road trip that was both aspirational, yet within reach.”

“It was also great to see that more than 50 percent of the average audience throughout the first season were female. This shows we’re striking the right balance between automotive tech and the lifestyle content more geared to families,” he said.

Drive season two will feature the very first drives in all new vehicles, the latest electric cars, SUV’s and hot hatches, while travelling across lakes, deserts, and even visiting a gigantic solar farm.

Drive’s director of content, James Ward said, “This new season of Drive promises more cars, more roads and great local stories, all while discovering those ‘off the main road’ hidden gems that families can add to their next great escape.

“Nowhere else can audiences get the pairing of expert automotive knowledge, with the front-seat, immersive road trip experience that television provides.”

The series will take viewers along for the ride on some of Australia’s most iconic road trips and uncover hidden gems on roads less travelled.

Earlier this year, Mediaweek with Halfhide about the new TV series and what this means for the future of the brand.

“We have successfully leveraged our 25-year credibility to redefine Drive as a cross-platform powerhouse, across online, radio, print, and now TV. What we really want to do is to bring Australians exciting new cars and exceptional locations to their screens, and the time couldn’t be better to do that. Given all the work we’ve done in the last bit of time in terms of repositioning ourselves with a new brand, and a new platform," Halfhide said.

Drive will return to the 9Network on Sunday, May 1 at 1:00pm.