Fetch TV taps MOTTO to strengthen CTV footprint

Fetch TV has named independent media sales and strategy agency MOTTO as its exclusive sales representation partner for premium Connected TV (CTV) inventory, strengthening its commercial footprint and extending advertiser access to its fast-growing platform audience.

The partnership marks a significant investment in Fetch TV’s advertising business as it continues to position itself as a premium home entertainment platform for both consumers and brands.

With around 700,000 households and nearly two million unique users every month, Fetch TV’s hybrid model - aggregating free-to-air, BVOD, SVOD and AVOD services - gives advertisers access to audiences who spend an average of more than four hours a day on the platform.

Dominic Arena, CEO of Fetch TV, said the partnership represents a key step in building commercial scale and new opportunities for brand integration.

“Fetch TV offers brands a unique opportunity to reach highly engaged audiences through a unified, intuitive user interface,” Arena said.

“We’re delighted to appoint MOTTO as a key partner to sell Fetch’s in-home premium video and CTV display inventory, enabling brands to effectively tap into our growing audience with innovative advertising solutions.”

Arena added that MOTTO’s relationships and market experience will help advance Fetch’s advertising offering as more brands look to invest in high-impact, screen-led placements such as ad break takeovers and shoppable carousels.

Dominic Arena, CEO of Fetch TV.

MOTTO’s data-driven push

Founded in 2022 with operations in Sydney and Melbourne, MOTTO represents a portfolio of premium publishers and sporting assets across Australia and New Zealand.

The agency focuses on combining data insights with creative strategy to deliver integrated campaigns - a capability it will now extend to Fetch’s advertiser base.

Cameron Knight, Director of MOTTO, said the partnership aligns with the shift in Australian viewing habits and the growing strategic importance of CTV.

“Fetch TV offers a dynamic and engaging gateway for advertisers onto the largest screens in Australian homes,” Knight said.

“As media consumption habits change, Fetch is rapidly emerging as a major force in the evolving Australian media landscape. MOTTO is well placed to apply data-driven insights and strategic creative collaboration to deliver effective, impactful advertising solutions across the Fetch platform.”

Fetch’s move reinforces the company’s evolution beyond aggregation into an advertising-led platform built on deep viewer engagement.

Supported by major shareholder Telstra, Fetch has signalled ambitions to reach three million Australians by 2030, expanding beyond television and streaming into new lifestyle, gaming, and entertainment categories.

Keep on top of the most important media, marketing, and agency news each day with the Mediaweek Morning Report – delivered for free every morning to your inbox.