WBITVP Australia appoints new head of format sales
Michael Brooks: 'We are thrilled to welcome James back to WBITVP Australia.'
Warner Bros International Television Production Australia (WBITVP Australia) has announced the appointment of James Collins as its new head of format sales.
In this role, Collins will lead the development, pitch, and sale of local and international unscripted television content, reporting directly to Michael Brooks, managing director of WBITVP Australia and general manager of Warner Bros. Discovery ANZ. His appointment also places him as a key member of the company’s executive team.
The company says Collins will bring extensive industry experience to the position, having previously contributed to WBITVP Australia on the TV production side. Most recently, he played a pivotal role in developing Ronde Media's production slate, and before that, he served as head of development and content at Entain, where he oversaw long-form production content.
Brooks, who has been with Warner Bros. Discovery since 2016, said the team "are thrilled to welcome James back to WBITVP Australia".
"His extensive experience in content development and his deep understanding of the industry make him the perfect fit for this role as we look to expand our production footprint with both local and international partners," he said.
Collins, meanwhile, credits his previous experience with WBITVP as vital to helping him navigate his new role. "Having worked with WBITVP Australia before, I know first hand the company’s commitment to delivering world-class content," says Collins. "I'm excited to step into this role and help drive the development and expansion of innovative unscripted formats across multiple markets."
