Lucio Ribeiro to depart Seven as redundancies continue
Ribeiro had just marked his one-year anniversary with the network.
Lucio Ribeiro is set to depart Seven West Media, taking a voluntary redundancy for his role as director of digital marketing and innovation in a series of large-scale redundancies. Ribeiro had just marked his one-year anniversary with the network.
The news comes on the heels of Georgie Nichols, Seven's national sales director, resigning from her post at the network. Nichols will remain to help with a handover before officially leaving in August.
Earlier this week, Seven announced it would make up to 150 job redundancies, after cost-cutting measures were flagged in February by then-CFO Jeff Howard and former CEO James Warburton.
Howard assumed the role of CEO at Seven after Warburton's departure on April 18.
Before the redundancies made on Tuesday, Seven lost three of its senior executives: chief revenue officer, Kurt Burnette, chief marketing officer, Melissa Hopkins, and head of sport and managing director of Seven Melbourne, Lewis Martin.
Seven confirmed these departures alongside a number of new appointments and a new operating model that will see SWM operate under three divisions: Television, Digital, and Western Australia.
Howard commented that he "sincerely thank[s] Kurt, Lewis, and Mel for their contributions to Seven and they leave with our best wishes for the future.”
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He added, “Combined they represent more than 65 years of experience at Seven and it is always very disappointing when such changes have to be made. Our focus, however, is on ensuring Seven West Media’s structure matches our strategy to optimise television, deliver our digital future, find new revenue streams and manage our costs responsibly.”
Yesterday, Seven's YouTube accounts were reportedly hijacked in an alleged attempt by online criminals to fleece Australian viewers with a live-streamed crypto scam, using the likeness of controversial tech entrepreneur Elon Musk.
The stream reportedly ran for five hours, amassing over 45,000 concurrent viewers, and topping YouTube’s Live Now recommendations.
See also:
‘One of the best leaders I’ve dealt with’: Industry reacts to the changes at Seven
Seven’s Lucio Ribeiro on the power of vulnerability, curiosity and resilience for leadership
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Top Image: Lucio Ribeiro
